2.0 Needs to Help Me FIGURE OUT What I Want
Published March 14th, 2006 in Blog Posts, Intention EconomyIn 2.0 Needs to Help Me FIGURE OUT What I Want Scott Karp writes:
….This is why I come back to the same basic principle — life is complicated, and we need help figuring things out.
But getting help in 2.0 is not about prostrating to the power of media and marketing 1.0 — it’s about having the right tools, marketplace, and infrastructure to enable me to first FIGURE OUT what I want, and then to efficiently find it.
Maybe what I really want is a BMW 3, but I just haven’t “connected the dots.”…
Thanks to all the technological innovations in content creation and publication, there are real no content consumers left in the traditional sense left. We have all become publishers. The net has evolved to become a big 2-way medium for human communication.
By focusing on human defined intentions, Otavo gives its users just enough structure to form a meaningful dialog. We call each dialog a quest, and as each quest proceeds, users ‘connect the dots’ with the help of others in a natural fashion as in a communication medium.
I think the problem Scott and others keep running into is continuing to see the web 2.0 as a publishing medium when it really has transformed into a communication platform.
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Scott Karp hit the nail on the head with his “connect the dots” analogy. To me, that is really how Web 2.0 can best be summed up. Web 2.0 helps us all connect the dots… it is like the bouncing ball that we can all follow so we can sing along to the same tune.